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Research papers

Diary and telephone-based measurement of the network radio audience in the United States

The conversion of the RADAR network audience measurement service from a telephone to a diary-based survey provides an opportunity to study differences in the results from the two collection methodologies.This paper examines the differences observed...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Thomas C.N. Evans, David Lapovsky
Company: Nielsen
June 16, 2003
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Citation

Evans and Lapovsky (2003a, June 16). Diary and telephone-based measurement of the network radio audience in the United States. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/diary-and-telephone-based-measurement-of-the-network-radio-audience-in-the-united-states


Research papers

How kids use radio

Last year kids spent or influenced the spending of $500 billion. It is not surprising then that advertisers want to reach children. Radio can be an attractive means of reaching those kids. To support a new radio format a comprehensive research...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Thomas C.N. Evans
June 15, 1999
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Citation

Evans, T. C. (1999a, June 15). How kids use radio. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/how-kids-use-radio